ТУРИЗМ И ЭКОНОМИКА СОВМЕСТНОГО ИСПОЛЬЗОВАНИЯ ЖИЛЬЯ НА ПРИМЕРЕ AIRBNB
Аннотация
В этой статье рассказывается об экономике совместного проживания на примере Airbnb, компании, веб-сайт которой разрешает обычным людям сдавать свои дома в аренду в качестве жилья для туристов. Представлен обзор феномена совместного использования – явления, явившегося следствием мирового финансового кризиса, начавшегося в конце 2000-х гг. Изучены антецеденты и последствия краткосрочной аренды жилья через Airbnb. Рост спроса на данный сектор рассматривается через призму теории подрывных инноваций, которая описывает, как продукты, которые традиционно не востребованы, но предлагающие альтернативные преимущества, могут со временем преобразовать рынок и привлечь основных потребителей. Это привлечение клиентов обычно дополняется воздействием средств массовой информации и тем фактом, что существующие лидеры рынка не могут игнорировать присутствие инновационных бизнес-моделей, что означает подрыв старых бизнес проектов. Цифровые инновации меняют технологический ландшафт, предпринимательскую практику, а также поведение, отношение и убеждения потребителей во всем мире. Экономика совместного использования предлагает новый подход к разработке и предоставлению продуктов и услуг, который направлен на предотвращение потерь ресурсов, повышение эффективности и поддержку изменений. Так же в исследовании анализируется влияние коронавирусной инфекции на сектор совместного проживания.
Скачивания
Литература
Golovina T.A., Polyanin A.V., Avdeeva I.L. Razvitie tsifrovykh platform kak faktor konkurentosposobnosti sovremennykh ekonomicheskikh sistem [Development of digital platforms as the competitiveness of modern economic systems]. Vestnik Permskogo universiteta. Seriya: Ekonomika, 2019, №no. 14 (4), pp. 551-564.
Ishtiryakova L.Kh. Ekonomika sovmestnogo potrebleniya: ponyatie [Sharing economy: concept]. Nauchnye trudy tsentra perspektivnykh ekonomicheskikh issledovaniy, 2017, №no. 13. pp. 45-49.
Katsoni V., Sheresheva M.Yu. Ekonomika sovmestnogo potrebleniya v industrii gostepriimstva i turizma [Sharing economy in the hospitality and tourism industry]. Vestnik Moskovskogo universiteta. Seriya 6: Ekonomika, 2019, №no. 1, pp. 71-89.
Klimova T.B., Bogomazova I.V., Anoprieva E.V. Shering-ekonomika v industrii turizma i gostepriimstva: novye trendy i tendentsii [Schering economics in the tourism and hospitality industry: new trends and tendencies]. Nauchnye vedomosti. Seriya. Ekonomika. Informatika, 2019, №no. 46 (2), pp. 238-247.
Kovalenko A.I. Formiruyushchaya strategiya i konkurentnye dispozitsii mnogostoronnikh platform [Formative strategy and competitive dispositions of multilateral platforms]. Sovremennaya konkurentsiya, 2017, №no. 11 (3), pp. 89-117.
Markova V.D. Biznes-modeli kompaniy na baze platform [Business models of companies based on platforms]. Voprosy ekonomiki, 2018, №no. 10, pp. 127-135.
Molchanova V.A. Dolevaya ekonomika na regional’nykh rynkakh turizma: v chem sekret uspekha kompaniy AirBnB i Uber? [Shared Economy in Regional Travel Markets: What’s the Secret to AirBnB and Uber’s Success?]. Regional’naya ekonomika: teoriya i praktika, 2018, №no. 16 (2), pp. 379-374.
Plotnikov A.V. Kontseptsiya dvustoronnego rynka i mnogostoronnikh platform kak elementa tsifrovoy ekonomiki [The concept of a two-sided market and multilateral platforms as an element of the digital economy]. Moskovskiy ekonomicheskiy zhurnal, 2019, №no. 7.
Popov E.V., Veretennikova A.Yu., Safronova A.A. Razvitie dolevoy ekonomiki kak napravleniya transformatsii ekonomicheskikh otnosheniy v sotsial’noy sfere [The development of a shared economy as a direction for transforming economic relations in the social sphere]. Obshchestvo i ekonomika,. 2020, №no. 4, pp. 25-37.
Popov E.V., Gertsegova K., Semyachkov K.A. Innovatsii v institutsional’nom modelirovanii dolevoy ekonomiki [Innovations in Institutional Modeling of the Shared Economy]. Journal of Institutional Studies,. 2018, №no. 10 (2), pp. 26-43.
Rebyazina V.A., Berezka PPS.M., Antonova N.G. Otnoshenie potrebiteley k ekonomike sovmestnogo potrebleniya v Rossii [Consumer attitudes towards the sharing economy in Russia]. Rossiyskiy zhurnal menedzhmenta, 2020, № 18 (2), pp. 255-278.
Revenko N.S. Novye kontury tsifrovizatsii za rubezhom i v Rossii: ekonomika sovmestnogo potrebleniya [New contours of digitalization abroad and in Russia: the sharing economy]. Ekonomika. Nalogi. Pravo, 2018, №no. 11 (2), pp. 103–110.
Stavtseva T.I. Fenomen sovmestnogo potrebleniya v tsifrovoy ekonomike [The phenomenon of sharing in the digital economy]. Arrigievskie chteniya po teme: “formirovanie novoy paradigmy ekonomicheskogo myshleniya XXI veka”. Sbornik trudov konferentsii [Arrigiev readings on the topic: “the formation of a new paradigm of economic thinking in the XXI century”. Proceedings of the conference], 2018, pp. 273-278.
Trofimov E.A., Trofimova T.I. K voprosu o diskriminatsii na rossiyskom rynke truda [On the issue of discrimination in the Russian labor market]. Izvestiya Baykal’skogo gosudarstvennogo universiteta, 2018, № 3, pp. 419-425. DOI: https://doi.org/10.17150/2500- 2759.2018.28(3).419-425
Ekonomika sovmestnogo potrebleniya v Rossii 2020 [Economy of sharing consumption in Russia 2020]. RAEK TiarCenter, 2021, available at: https://tiarcenter.com/wp-content/uploads/2021/02/TIARRAEC_Sharing-Economy-2020.pdf (accessed 04.05.2021)
Airbnb Prices IPO at $68 a Share, Higher Than Expected Range. The Wall Street Journal. 2021. , available at: https://www.wsj.com/articles/airbnb-expected-to-price-ipo-above-56-to-60-a-share-range-11607527468?mod=hp_lead_pos4 (accessed 11.05.2021)
Airbnb Statistics. IPropertyManagement. 2021., available at: https://ipropertymanagement.com/research/airbnb-statistics (accessed 04.05.2021)
Bagnera, S.M., Stewart, E., Edition, S. Navigating hotel operations in times of COVID-19. Boston Hospitality Review. School of Hospitality Administration. 2020., available at: https://www.bu.edu/bhr/2020/03/25/navigating-hotel-operations-in-times-of-covid-19/ (accessed 31.03.2021)
Barnes, S.J., Kirshner, S.N. Understanding the impact of host facial characteristics on Airbnb pricing: Integrating facial image analytics into tourism research. Tourism Management, 2021, vol. 83., DOI: https://doi.org/10.1016/j.tourman.2020.104235
Barron, K., Kung, E., Proserpio, D. The sharing economy and housing affordability: Evidence from Airbnb. The 2018 ACM Conference, 2018., DOI: https://doi.org/10.1145/3219166.3219180
Chow, K.E., Garretson, J.A., Kurtz, D.L. An exploratory study into the purchase decision process used by leisure travelers in hotel selection. Journal of Hospitality & Leisure Marketing, 1995, vol. 2(4), pp. 53–72.
Christensen, C.M., Raynor, M.E. The innovator’s solution: Creating and sustaining successful growth, Boston, MA: Harvard Business School Press, 2003.
Coyle. D., Yu-Cheong Yeung, T. Understanding Airbnb in fourteen European cities. The Jean-Jacques Laffont Digital Chair Working Papers. 2016,. available at: https://www.tse-fr.eu/sites/default/files/TSE/documents/ChaireJJL/PolicyPapers/2016_30_12_pp_understanding_airbnb_in_14_european_cities_coyle_yeung_v.3.1.pdf (accessed 17.03.2021)
Curry D. Airbnb Revenue and Usage Statistics. Business of Apps. 2021, available at:. https://www.businessofapps.com/data/airbnb-statistics/ https://www.bu.edu/bhr/2020/03/25/navigating-hotel-operations-in-times-of-covid-19/ (accessed 11.05.2021)
Ert, E., Fleisher, A., Magen, N. Trust and reputation in the sharing economy: The role of personal photos in Airbnb. Tourism Management, 2016, vol. 55, pp. 62-73. DOI: https://doi.org/10.1016/j.tourman.2016.01.013
Farmaki, A., Kaniadakis, A. Power dynamics in peer-to-peer accommodation: insights from Airbnb hosts. International Journal of Hospitality Management, 2020, vol. 89., DOI: https://doi.org/10.1016/j.ijhm.2020.102571
Frenken, K., Schor, J. Putting the sharing economy into perspective in book: A research agenda for sustainable consumption governance, 2019, pp.121-135,. DOI: https://doi.org/10.4337/9781788117814.00017
Gerwe, O. The Covid-19 pandemic and the accommodation sharing sector: Effects and prospects for recovery. Technological Forecasting and Social Change, 2021, vol. 167,. DOI: https://doi.org/10.1016/j.techfore.2021.120733
Guttentag, D. Progress on Airbnb: a literature review. Journal of Hospitality and Tourism Technology, 2019, vol. 10(4), pp. 814–844,. DOI: https://doi.org/10.1108/JHTT-08-2018-0075
Guttentag D. What Airbnb really does to a neighbourhood. BBC news. 2018., available at: https://www.bbc.com/news/business-45083954 (accessed 01.05.2021)
Guttentag, D., Smith, S. Assessing Airbnb as a disruptive innovation relative to hotels: Substitution and comparative performance expectations. International Journal of Hospitality Management, 2017, vol. 64, pp. 1–10, DOI: https://doi.org/10.1016/j.ijhm.2017.02.003
Insights and Implications of Covid-19 Pandemic. CBRE. 2020. available at: https://www.cbre.com/covid-19 (accessed 11.03.2021)
McCleary, K.W., Weaver, P.A. Are frequent-guest programs effective? Cornell Hotel and Restaurant Administration Quarterly, 1991, vol. 32(2), pp. 39–45.
Möhlmann, M. Collaborative consumption: Determinants of satisfaction and the likelihood of using a sharing economy option again. Journal of Consumer Behaviour, 2015, vol. 14(3), pp. 193–207., DOI: https://doi.org/10.1002/cb.1512
Muller E. Delimiting disruption: Why Uber is disruptive, but Airbnb is not. International Journal of Research in Marketing, 2020, vol. 37(1)., DOI: https://doi.org/10.1016/j.ijresmar.2019.10.004
Olson, M., Kemp, S. Sharing economy–An in-depth look at its evolution & trajectories across industries. Minneapolis: Piper Jaffray, Investment Research, 2015
Quinby, D. Share this! Private accommodation and the rise of the new gen renters. PhoCusWright. 2014. available at: https://www.phocuswright.com/Travel-Research/Research-Updates/2014/Share-This-Private-Accommodation-the-Rise-of-the-New-Gen-Renter (accessed 30.03.2021)
Smith, A. Shared, collaborative and on demand: The new digital economy. Pew Research Center. Internet & Technology. 2016,. available at: https://www.pewresearch.org/internet/2016/05/19/the-new-digital-economy/ (accessed 14.03.2021)
The Sharing Economy as a Disruptor. UrbanSharing. 2019,. available at: http://www.urbansharing.org/new-blog/2019/2/19/the-sharing-economy-as-a-disruptor (accessed 24.03.2021)
Timbro Sharing Economy Index. Timbro. 2018,. available at: https://timbro.se/ekonomi/timbro-sharing-economy-index/ (accessed 08.05.2021);
Tussyadiah, I.P. Factors of satisfaction and intention to use peer-to-peer accommodation. International Journal of Hospitality Management, 2016, vol. 55, pp. 70–80, doi: https://doi.org/10.1016/j.ijhm.2016.03.005
Tussyadiah, I.P., Pesonen, J. Impacts of peer-to-peer accommodation use on travel patterns. Journal of Travel Research, 2016, vol. 55(8), pp. 1022–1040, doi: https://doi.org/10.1177/0047287515608505
Varian, H.R. Buying, sharing and renting information goods. Journal of Industrial Economics, 2000, vol. 48 (4), pp. 473–488.
Yang, Y., Tan, K.P.-S., Li, X.R. Antecedents and consequences of home-sharing stays: Evidence from a nationwide household tourism survey. Tourism Management, 2019, vol. 70, pp. 15-28., DOI: https://doi.org/10.1016/j.tourman.2018.06.004
Year-over-year change in short-term rental reservations on Airbnb due to the coronavirus (COVID-19) pandemic worldwide in the first quarter of 2020, by week. Statista. 2020., available at: https://www.statista.com/statistics/1114065/airbnb-reservations-coronavirus/ (accessed 02.04.2021)
Zervas, G., Proserpio, D., Byers, J.W. The rise of the sharing economy: estimating the impact of Airbnb on the hotel industry. Journal of Marketing Research, 2017, vol. 54(5), pp. 687–705., DOI: https://doi.org/10.1509/jmr.15.0204
Zhou, B., Liu, T., Ryan, C., Wang, L., Zhang, D. The satisfaction of tourists using bicycle sharing: a structural equation model-the case of Hangzhou, China. Journal of Sustainable Tourism, 2020, vol. 28(7), pp. 1063-1082., DOI: https://doi.org/10.1080/09669582.2020.1720697.
Просмотров аннотации: 310 Загрузок PDF: 237
Copyright (c) 2021 Anastasiya G. Sarafanova, Alexander A. Sarafanov
Это произведение доступно по лицензии Creative Commons «Attribution-NonCommercial-NoDerivatives» («Атрибуция — Некоммерческое использование — Без производных произведений») 4.0 Всемирная.
