Androsova, Olga, Tuyaara Burtseva, and Vlada Kharitonova. 2025. “From Polar Cold to Global Brand: Leveraging International City Branding Practices for Tourism Development in Verkhoyansk”. Siberian Journal of Economic and Business Studies 14 (4), 168-85. https://doi.org/10.12731/3033-5973-2025-14-4-318.